Can be your IT Solution Provider or Managed Service Provider (MSP) business social?
One effective way to build a strong following for the MSP on Social Media platforms such as for example Twitter, Facebook and LinkedIn is always to consistently provide your followers with high quality and relevant content.
Many IT businesses mistakenly believe that this content must be of their particular creation. Understandable, but very few IT businesses that I understand have enough time or resources to dedicate to producing content on a full-time basis.
So what can you do when it comes to content that will attract an audience?
One method to attract a devoted tribe on-line is to become curator of content – filtering and aggregating good relevant content from your own sources.
This will be a lot easier than you think buy Twitter followers. Chances are that, like me, you read plenty of interesting articles by others on a day-to-day basis that’ll well be highly relevant to your intended audience – an audience which includes clients and potential clients.
With this particular in mind, it’s unlikely that you will end up lacking content to share.
The question now remains – how best to share this pleased with your followers without overwhelming them?
Bad Samples of Content Curation
We’ve all seen types of businesses where in fact the “Social Media Guru” for that corporate brand has woken up and pumped out a lot of links in a single go. Whilst those links might be of interest to followers, they tend to obtain ignored because of the overwhelming quantity of them.
Don’t fall into this trap. Instead, drip feed your content.
Drip feeding social networking content
Drip feed your content to your audience each day allows them to digest it slowly rather than attempt to gorge in a single go.
Social Media tools this kind of Tweetdeck and HootSuite have the capability to schedule status updates for Twitter, Facebook and LinkedIn – but if you have plenty of interesting content, when and everything you have scheduled becomes confusing.
This is where in fact the social networking tool Buffer is available in to play.
Using Buffer to drip-feed content
Buffer is really a free app that allows you to create a buffer (the clue is in the name, eh?) buy Facebook page likes as high as 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames are available in a Premium version – that may then be posted within the course of a trip to pre-defined times of your choosing.
Along with the Buffer web-site, you will find plug-ins for the web-browser to enable one-click buffering of interesting content you find, and you can even e-mail yourself at a unique Buffer email with content you would like scheduled – useful if you learn interesting content on the iPad or another mobile device.
Tracking clicks on your content
Along with integrating together with your favourite URL shortening tools – such as for example bit.ly – Buffer also generates statistics on the links you have shared so that you can see how many people clicked through and re-shared those links. Very useful for analysing the kind of content your followers are interested in.
Using Buffer makes sharing useful, relevant pleased with your Social Media audience a whole lot easier and more effectively.
Once you receive in to the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to build a strong following of individuals who are interested in everything you have to share.
About the writer
Since the former owner of an award winning IT Managed Service Provider, Richard Tubb works together MSPs to simply help them increase sales, take on employees and build-up relationships with key industry contacts. You do not have to complete it alone anymore – contact Richard and have a discuss your needs and how he is able to help you.