Small Business marketing using Instagram
Instagram is an on the web mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast turn into a very popular social networking tool. Instagram was originally developed so that folks could apply different filters to photographs that they’d taken on their cell phones and would allow them to easily upload and share these photos with friends (or account followers) utilising the Instagram application. Recently video was introduced to Instagram it may now be uploaded, but Instagram movies are restricted to between 3 to 15 seconds long.
Why are businesses embracing Instagram?
There are many than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per day.
The account is’free’to set up so are there low barriers to entry.
It is really a medium that enables for quick sharing of content 24 hours a day.
What sort of success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and hundreds of others have now been in a position to utilize the tool to:
To increase awareness of these products and services.
To increase brand recognition.
To showcase their community and pro bono work to inspire and attract prospective customers to interact making use of their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram is apparently particularly favored by product based businesses because of its visual nature. Many businesses which can be product based such as clothing, jewellery, constitute or even food based business have achieved success using Instagram. The reason being the application makes for photos to be posted and shared of individuals either wearing or using these products instagram caption break. For instance, a food manufacturer might post photos of someone cooking with, sharing meals, or entertaining friends using their food products. This success isn’t exclusive to big brands as numerous small businesses have now been in a position to leverage the power of Instagram to interact their clients. For instance, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the utilization of attractive photographs of these food and images of cafe meals that Instagram users would be drawn to, in addition to using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.
Bloggers, social networking stars and media personalities have amassed a loyal following online with hundreds and sometimes tens of thousands of people following their Instagram accounts. This’influencer’group means there are several eyeballs there willing to see your product or service. The audience was already built for you. The engagement was already formed and tapping into this by getting your product uploaded onto their Instagram feed or featured by way of a blogger or popular Instagram account holder will help you to cultivate your audience more quickly. Therefore taking the time to spot key’influencers’in your industry and how you can tap into this is important.
Hashtags – What are they?
How can they be used to boost business exposure?
I suggest that if you are interested in getting onto Instagram you take some time at the start doing your Hashtag research. Hashtags are tags that you can include in a caption of an image that you upload. To create a hashtag you’ll need to utilize the # symbol at the front end of the tag and you can add a keyword or several keywords without spaces after the hash symbol. As an example, you may post an item image of set of jeans. Your hashtags could possibly be: #fashion #style #jeans #lovethatstyle. You may already be acquainted with hashtags since they are also popular on Twitter but if you are not take a look online to see some samples of how they are being used. The goal of the hashtag is to tag your photo to a topic or topic category that is’searchable’or’popular’on Instagram.
No spaces in your hashtags
No special characters may be used in your hashtags E.g.!@$&
Instagram includes a powerful search feature so if posts are set to’public’you need to use hashtags to tag your photos and videos so the content becomes easier to search and becomes more accessible to the public. Which means when someone runs a search and is exploring that’key phrase’your content may be discovered that leads to more people discovering about your business or brand.
Some hashtags are very popular so it’s important to spot those who are most highly relevant to your industry. The aim of the game is truly to obtain people talking, liking, following and sharing your content. Hashtags help to obtain the term out if used effectively so take the time to discover how to make use of these to obtain the very best from the content.