Social networking is here to stay. As an entrepreneur or small company owner if you’re not utilizing it to develop your business you’re missing out. I am certain that you’ve seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth set alongside the previous year in accordance with Statista. The numbers do not lie. Social networking is just a life style all over the globe.
As an entrepreneur or small company owner if you’re not using social presence on-line to develop your business you’re missing out. By 2017, the global social network audience will total 2.55 billion, – in accordance with Emarketer.
Below I’ve listed my easy 5 step process for creating a technique for social media marketing marketing.
1. Identify your goals.
For each company there should be a mission. Your company mission needs to have a mission statement. For each mission there has to be a goal. What is the positive outcome or end goal that you wish to achieve? You may want to become internet famous, you may want to have speaking gigs, you may want to promote a book or training program or you could just want more customers. Whatever it is you should take note of your goals and the logic behind them. Understanding where you wish to go and how you’re going to have there will help you devise the very best plan and route you need to take.
2. Get Brand Clarity.
Get clear in your brand before you add it out there. Answer these 3 important questions. What do you do? Who do you help? what do you wish to be known for? When you have the ability to clearly articulate the answers to these questions, you are able to communicate this on social media marketing or facing anyone. You must manage to clearly and succinctly say in one single sentence what you’re all about and describe your business model in ways which makes sense.
3. Master the art of Pull Marketing.
Pull marketing is about client attraction. When you create core messages with strong call to action statements, you’re setting the stage to possess people in your market self qualify and respond with, “me too” or “I need that” or “where can I learn more?” Your goal is to possess ideal prospects in a position to clearly see themselves in your business model. They need to manage to see that your company offers precisely what they’ve been looking for.
Social platforms really are a great tool for utilizing pull marketing tactics. Whether you run ads or produce a poll, survey, or contest you will get targeted leads using social media marketing advertising and messaging. The important thing is crafting messages that your target market will respond to.
4. Connect and build relationships.
To be able to sell anything to anyone you must have a dependable relationship. This concept is true on-line as well. You must truly connect, converse and engage with people on social media marketing before they begin trusting you. One of the greatest approaches to engage with people is by using groups inside of social media marketing platforms like Facebook, Google+ and LinkedIn. In these group you are able to converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you’ve to use hashtags. On Twitter you use hashtags and lists to engage with others.
Whatever platform you’re on, ensure to showcase what is unique about you. You must manage to clearly articulate your unique sales proposition Instagram followers. When people do not understand what is different about you, they reduce your product or services to price.
Another good way to construct relationships with people on social media marketing is to check out, comment and share their content. On every social media marketing platform, there’s an opportunity to provide feedback by sharing, commenting or clicking a switch to such as the message. When you show up on that person’s social media marketing page, they’re sure to notice you, sooner or later.
5. Create an action plan and content marketing calendar.
Using social media marketing could be overwhelming. That’s precisely why you will need a social media marketing action plan and a content marketing calendar. How are you going to combine social media marketing in with your overall marketing strategy? You must realize that marketing is best suited when you have a couple of strategies complimenting each other and working together.
The number one reason why you will need to build an action plan is really because, your ideal clients are searching for you on-line. As an example: You’re a health & wellness life coach devoted to nutrition and teaching people how to lose weight without dieting and have a much better relationship with food. Your prospect is on-line searching for key term like weight loss, well balanced meals, life coach, diet and wellness. As an entrepreneur because space, you should show up in the search once the prospects go buying solution with their problems.
For each industry, you can find people trying to find answers to specific problems. You must create messages for each problem that the people in your target market has. Social networking offers you an original possibility to communicate frequently with your target market on a wide selection of topics.
As you can see, using social media marketing as a technique to develop your business requires you to go back to the basics and understand marketing 101. When you complete all the steps above, you could have a much better handle on the best way to incorporate social media marketing to develop your business.